Service
TikTok Ads
TikTok rewards creative that looks like the platform and punishes creative that looks like an advert. That makes it a genuine opportunity for some businesses and a waste of budget for others — the honest answer depends on who you sell to.
What it is
TikTok Ads, defined plainly.
TikTok Ads places video in-feed alongside organic content, plus Spark Ads that run through your own or a creator’s account. Cost per view is low, attention is high, and creative burns out fast.
The channel is creative-led more than any other. Account structure matters, but the difference between a campaign that works and one that does not is almost always the video.
The problem
The problem this solves
Two failure modes dominate. The first is running repurposed television-style or polished brand video, which TikTok’s audience scrolls past instantly. The second is producing one good video, seeing it perform, and then running it until performance collapses with nothing ready to replace it.
TikTok needs a production rhythm, not a campaign launch. If you cannot sustain new creative, the channel will not sustain results.
What we do
The actual work, itemised.
Everything below is included in a tiktok ads engagement. If something here is not relevant to your business, we say so and take it out rather than billing for it.
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Channel fit assessment
Before anything is built we look at whether your customers are realistically reachable here. If they are not, we will tell you and recommend where the budget should go instead.
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Creative concepts
Hooks, formats and angles developed for the platform — demonstrations, before-and-after, behind-the-scenes, direct-to-camera, with a plan for producing them repeatedly.
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Production
Vertical video shot and edited for TikTok, or direction and briefs so your own team can produce it consistently. Captions, pacing and hooks handled properly.
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Spark Ads and creator content
Running ads through your own organic posts or through creator accounts where that produces better trust signals than a standard in-feed ad.
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Campaign setup and pixel
TikTok Pixel and Events API implemented through Google Tag Manager, with conversion events tied to real business actions.
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Creative rotation
A running schedule of new concepts entering the account before the current ones fatigue, with performance tracked by hook and format.
Who it suits
A good fit if you are…
- E-commerce with a visually demonstrable product
- Beauty, aesthetics, fitness and wellness businesses
- Restaurants, cafés and hospitality
- Personal brands and founder-led businesses
- Local services with a visible transformation — automotive detailing, renovation, dental
- Businesses that can commit to producing video regularly
Process
How the engagement runs.
- 01
Assess
Audience fit, product demonstrability and your capacity to produce creative — an honest go or no-go.
- 02
Concept
A set of creative angles and hooks, with reference examples, agreed before filming.
- 03
Produce
First batch of videos produced — enough variants to learn from, not one hero film.
- 04
Launch
Campaigns built, pixel verified, budget set so each concept gets a fair test.
- 05
Iterate
Winning hooks identified and rebuilt into new variants; weak concepts dropped quickly.
- 06
Report
Monthly view on cost per result by creative concept, so production effort follows what works.
Outcomes
What we measure, and what we will not promise.
TikTok performance is volatile by nature — individual videos vary widely. We judge it across a set of creative, not a single ad. What we measure:
- Cost per result by creative concept and hook
- Hold rate and completion — whether the video is actually being watched
- Which formats justify continued production effort
- Incremental traffic and enquiries attributable to the channel
- A clear recommendation on whether to continue, scale or stop
Next step
Wondering whether TikTok is worth it for your business?
Tell us what you sell and who buys it. We will give you a straight answer, including if the answer is no.
Prefer email? r.marrian27@gmail.com
Often combined with
- 06 Content Creation Photography, video and social content produced to be used — in ads, on the site, and by your own team.
- 01 Meta Ads Facebook and Instagram campaigns built around leads, bookings and sales, not reach for its own sake.
- 07 AI Content & Automation AI used where it genuinely saves time — creative variants, repetitive workflows, lead handling, and not where it does not.